How do you rate?

Today I just want to ask 3 simple questions. Don’t underestimate the power that lies within easy reach of the answers:

1. What do you know something about? (In what area or market sector do you have a body of knowledge. What business area or hobby do you know well. Have you taken any courses, gained any experience or built up know-how in any particular area?)
2. Are you blogging/facebooking/tweeting/emailing/sharing it? (your platform of choice does not matter. Your information does) 
3. Who is following you, listening to you or reading what you are sharing? (track your followers. Give them what they want)

Is conventional advertising dead?

If not dead, it is dying. The audience has changed. Their likes, needs & wants have changed. Their attention span has changed.

For advertising to work, it needs to adapt to its changing market. The ads of yester year will no longer interest or captivate the target of tomorrow.

Ads today, need to speak directly to the interest of the reader. Social media allows advertisers to know their target. It facilitates & enables a transparancy which allows for direct, targeted, niche, specific advertising,  to particular segments.

Your ads are working, if they are talked about. They are working if they are watched or read by “choice“. They are working if they are passed on, & googled. They are really working if they go viral.

• Rethink your advertising
• Rethink your target
• Rethink their interest in your product
• Rethink your message
• Rethink your delivery

 

What is “experience” marketing?

Experience marketing is when a product is presented or marketed in such a way, that it is an emotional, encompassing, involving & emotional experience.

Experience marketing involves the target market.  It includes the target market. It appeals to the senses in a way that is important to the audience, & not the just the marketer.

Experience marketing is an event. It is not just a product transaction. It goes beyond the transaction & enters a whole new realm. It sweeps up the target market & takes them on a journey. It is more like a story than an advert. It is more like the feature film than the ad break. It works!

When last did you lead your target maket through an experience?

Why is Connectivity important?

It is important to be connected. It is important to stay connected.

It is important to share your information & your stories with like minded people. We are seeing a shift in people dynamics, as people who may not even know each other, congregate into groupings, based on unseen threads which bind them together.

Who are you connected with?

Is Knowledge a currency?

Yes, it most certainly is! It is one of the most relevant currencies of our time.

• What do you know?
• Do you share it?
• If not, how could you share it?
• Do you have readers?
• If not, how could you cultivate readers?
• Do you write, blog, facebook, or tweet, your knowledge?
• If not… start today!

What is meant by “people asset”?

What assets have you built in your business?

As the world collapsed around us, I believe that many companies re-assessed their assets & a new mindset emerged. Yesterday’s world counted “things” as assets. Today, more & more companies are looking at their people asset, & understanding the power that lies within.

Each customer, follower, fan, friend, client… is a blessing. Each one potentially links your business to their fans, friends, followers… Harvest the crop!

How do you downsize a business?

It’s time to simplify. Big is no longer impressive. In these recessionary times, survival is more important than many of the sacred cows of the past. Cutting overhead is the order of the day. Look at every spend in your business, & ask yourself if it is STILL necessary. It may have been important, or even crucial, two years ago, but is it necessary now? List your overheads & rethink them. It’s a whole new world out there, & it calls for a whole new game plan. Good luck!

What is Online marketing?

The power has moved from the portal, to the platform. There is greater leverage in providing a platform, than in providing a portal. The platform matches & dispatches clients, linking them for their mutual benefit, whereas the portal tries to hold them for its own benefit.
|So, who did you link up today, in the value chain which underpins your business?

What is a Centre of Influence?

Whether you call it your Centre of Influence or your Sphere of Influence doesn’t matter. It  is your database of friends, clients & customers. It is your network & your gold mine. It is made up of people who:
know
like &
trust you,
& therefore the people most likely to refer  & to support you.
Build a strong network & then, make the NET WORK!

• Get permission
• Add value
• Ask for referrals
  then
• Get permission
• Add value
• Ask for referrals
  then
• Get permission
• Add value
• Ask for referrals

It is done consistently, repetitively, & systematically.

It WORKS!

How does Social Media help a business?

Last night, someone said to me “Its easy to ask someone to dance, but……. when the music starts, you have to start DANCING!!!”

Social media is like DANCING….
If you join Twitter, & invite people to follow you…. TWEET
If you join Facebook, & confirm friendship…..CHAT
If you register a Weblog…..BLOG

It’s just like dancing, the more you do it, the more you want to