Experience marketing is when a product is presented or marketed in such a way, that it is an emotional, encompassing, involving & emotional experience.
Experience marketing involves the target market. It includes the target market. It appeals to the senses in a way that is important to the audience, & not the just the marketer.
Experience marketing is an event. It is not just a product transaction. It goes beyond the transaction & enters a whole new realm. It sweeps up the target market & takes them on a journey. It is more like a story than an advert. It is more like the feature film than the ad break. It works!
When last did you lead your target maket through an experience?
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