3 Lead generation programs for results

Two groups of people:
 1. MET
 2. HAVEN’T MET

Three lead Models / programs:
• 8 x8 Model
• 24 Touch Model
• 12 Direct Model

Selling is a Contact Sport – You have to make contact to win!

8 x 8 Program:
• Everyone you know goes in (Met)
• Establish the relationship.
• Cement who you are & the opportunities
• Your business presents for them
• Once p/wk x 8 weeks make meaningful contact via
• Letter, card, call, email:
• Intro, Brochure, Stats, Viral Mail, Prop Report, Article, Newsletter, Call, Alerts, Tip, Give away (not throw away) Call. Move to 24 Touch Program

24 Touch Program:
• Year round contact with your Mets
• Each touch includes reminder for referrals
• Items sent are valuable or useful, personal
• Expect 2 sales per 12 in 24 T Program
• 1 Repeat, one Referral
• 50 Sales from 300 in 24 Touch. 12:1
• If you aren’t doing this, what program are you following?

12 Direct Program:
• How to work the Haven’t Met contacts
• 12 Direct pieces of mail annually.
• Includes databases, mailing lists, groups.
• Highly leveraged mass lead generation.
• No personal calls, so reach 1000’s more than
•  Met base
• Expect 1 sales per 50 in 12 D Program
• 50 Sales from 2500 in 12 D p/a. 50:1
• Key word is SYSTEMATIC

Lead Generation Program:
Run it aggressively to become a Millionaire Agent. All leads go into your 8×8 to establish a relationship. Names then added to Met & get 24 Touch treatment (12:2).
On the other side, marketing to Haven’t Mets using 12 Direct Program (50:1)

1,920 in Mets 24 Touch or
16,000 in Haven’t Met or
combination of both,
= 320 deals p/a
or simply both
= 640 deals p/a

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


%d bloggers like this: