Go Direct in 2011

Take control of your business relationships in 2011. Talk directly to your channel. Select the medium which you are comfortable using:

  • Facebook,
  • Twitter
  • Email
  • Blog
  • Sms

Now follow a systematic relationship building program. Right up until his 7th Tour de France win, Lance Armstrong was at the mercy of unscrupulous journalists who spread malicious rumours about him. After discovering the power of Twitter, he took control of his own media campaign, invited his fans to follow him on Twitter, & began tweeting his fans frequently. His Twitter following grew quickly to 1,800,000 fans, & at the press of a button, Lance could “go direct”. The media didn’t stand a chance against the power of Lance’s own personal tweeting which could counter any unfounded rumour at the press of a button.

Lets go direct this year & build a base of followers.

by Cherie Eilertsen

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