Is ‘Short” in?

Short & punchy is better than long & tedious. Short is in. In a world of clutter, people don’t have much time to read:

  • long blog posts
  • long sms’s
  • long emails

Write short email’s & they will be read. My general rule for email is that, if an email can be viewed entirely in the recipient’s reading pane, it will be read.

As a product of my product, I shall keep this post short 🙂

by Cherie Eilertsen

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