What is “experience” marketing?

Experience marketing is when a product is presented or marketed in such a way, that it is an emotional, encompassing, involving & emotional experience.

Experience marketing involves the target market.  It includes the target market. It appeals to the senses in a way that is important to the audience, & not the just the marketer.

Experience marketing is an event. It is not just a product transaction. It goes beyond the transaction & enters a whole new realm. It sweeps up the target market & takes them on a journey. It is more like a story than an advert. It is more like the feature film than the ad break. It works!

When last did you lead your target maket through an experience?

by Cherie Eilertsen

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