Too many professionals mistakenly think that “everyone is a client.”
While that may be true, this mindset leads to superficial, generic, and expensive marketing. It is much more powerful to focus on a specific niche market.
That way, you can develop a targeted message that will really get your audience’s attention – and get them to spread the word about you.
Also, you can set yourself apart from other professionals who are “all things to all people.”
By choosing a specific niche, you can reach targeted prospects & decision makers.
Cherie Eilertsen
Tags: Cherie Eilertsen, clients, decision makers, target market
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