FOCUS ON SPECIFIC NICHE MARKET(s).

Too many professionals mistakenly think that “everyone is a client.”

While that may be true, this mindset leads to superficial, generic, and expensive marketing. It is much more powerful to focus on a specific niche market.

That way, you can develop a targeted message that will really get your audience’s attention – and get them to spread the word about you.

Also, you can set yourself apart from other professionals who are “all things to all people.”

By choosing a specific niche, you can reach targeted prospects & decision makers.

Cherie Eilertsen

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