HOW TO DEVELOP A “TARGET PROSPECT” STRATEGY.

Some members have had excellent results with this “Target Prospect” strategy.

Here is what they do: 

1. Choose about 100 prospects with whom you would love to work. (Adjust the number according to your capacity). 

2. Develop a series of personalised e-mail letters to reach these prospects. Each letter should demonstrate your value up front with facts and data that get attention – as well as information that your prospects will value. 

3. Send your e-mail letters to your target prospect list.

 4. Follow up with a phone call, or an sms, a facebook note, a tweet etc and perhaps even a visit to introduce yourself. 

5. Repeat. Don’t be a pest, but do continue to follow up with educational, valuable information. 

6. Over time, some of these prospects will want to meet with you. They will all know who you are. 

7. Replenish your list as prospects become clients, or as prospects tell you they are clearly not interested in what you have to offer. Always have 100 target prospects (or whatever number you choose, given your goals). 

8. Continue to get visible with your target market using the other two strategies described in the last 2 posts on this  facebook page. 

 If you want to learn more about these, & 100’s of other strategies & tactics, join our live SA program program in June 2012, conducted by Harvard MBA & business coach, author Andrew Neitlich (21 million copies sold) 

Cherie Eilertsen

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