Archive for the ‘Articles’ Category

How does Social Media help a business?

June 24, 2011

Last night, someone said to me “Its easy to ask someone to dance, but……. when the music starts, you have to start DANCING!!!”

Social media is like DANCING….
If you join Twitter, & invite people to follow you…. TWEET
If you join Facebook, & confirm friendship…..CHAT
If you register a Weblog…..BLOG

It’s just like dancing, the more you do it, the more you want to 🙂

by Cherie Eilertsen

What is a Power Networks?

June 21, 2011

Power Networkers reduce advertising costs

Power Networkers unlock unlimited opportunity

Power Networkers build their network person by person

Power Networkers enable CONNECTION

Power Networks are simple

Power Networkers understand Lifetime Customer Value

Power Networkers give freely

Power Networkers network ethically

Power Networkers connect frequently

by Cherie Eilertsen

Google Rules

June 16, 2011

The old economy was governed by pre-Google rules. The new economy is governed by post-Google rules.

  • Marketing is different.
  • Advertising is different.
  • Delighting customers is different.
  • Newspapers are yesterday.
  • Online marketing is tomorrow.
  • Networking is the new gameplan.
  • Pipelines are your business.
  • Portals give way to platforms.
  • Customers want to converse.

Are you ready for the ride?

by Cherie Eilertsen

Become a Master Networker

May 11, 2011

Networking is a daily activity. It is not a once off activity. It takes dedication, requires commitment & reaps repeat rewards. If you plant the seeds, the flowers come up! Simple truth of networking. Some tips to get started:

  • Identify your networks.
  • Target them.
  • Niche them into like minded groups.
  • Communicate with them.
  • Invite their friends to join.
  • Communicate with them.
  • Foster strategic alliances within the network.
  • Avoid “one size fits all” interaction.
  • K.I.T.     Keep In Touch

by Cherie Eilertsen

How are Networks changing business practice?

April 24, 2011

A real POWER networker accesses many different social networks to exercise maximum influence & power. We are all part of somebody’s network – like it or not!

  1. Linkage is unavoidable
  2. Our information is collected every time we transact
  3. Connectivity creates opportunity
  4. Viral is the new X-factor
  5. Overnight success stories will become the norm
  6. Networks thrive in cyberspace
  7. Barriers give way to pathways

by Cherie Eilertsen

A surprising Power

April 2, 2011

Think of your current resources. How many of them translate into a network?

  • Your cell phone directory is a network.
  • Your Facebook friends are a network.
  • Your Twitter followers are a network.
  • Your Linked-in associates are a network.
  • Your email inbox is a network
  • Your past customers/clients are a network.
  • Your current customers/clients are a network.
  • Your alumni are a network.
  • Your sports club is a network.
  • etc etc etc

Work your net to see your net work!

by Cherie Eilertsen

Why must we Take less & Give more?

March 11, 2011

A tidal wave of value-add approaches as companies understand that they cannot expect opportunity without first adding VALUE.

This new mindset will see companies taking less profit as they shift their focus to adding more value.|
The customer rules.
The customer becomes a prized asset in the value chain

Exciting times lie ahead.

Review your value-add, reduce profiteering & double communication.

Now fasten your seatbelt & navigate a short term reduction in income, whilst you anticipate a long-term reward.

by Cherie Eilertsen

Should I Take less, from more?

March 2, 2011

New economy companies will take less profit, but from more customers 0r “users” of their products.

They will focus rather on building sustainable networks of regular users & in-so-doing avoid mobile-enabled competitive shopping & price wars.

Loyalty will become a keyword as companies do everything they can to retain customers, & build
Lifetime Customer Value (LCV)

by Cherie Eilertsen

Are Networks the Future?

February 22, 2011

The power of tomorrow’s companies lies in their ability to Network.

The future belongs to those who understand Networking.

The income lies hidden in the ability to unleash the unlimited potential in the connections which the Network offfers.

The real power of the Network is in the duplication factor –

  • I receive
  • I like

Are you building a Network yet?

by Cherie Eilertsen


Why are links important?

February 10, 2011

It’s all about the links. The power is in the links. Links find you & make you more searchable. If you learn this secret, you will optimise your “Googleability” and lift your search engine optimisation. This is POWERFUL. Go play now

by Cherie Eilertsen