Archive for the ‘Articles’ Category

What is key in Online marketing?

January 22, 2011

The key to efffective online marketing is found in one simple word, “CONNECTIVITY” Successful online marketing campaigns are those which:

  1. Go viral
  2. Start conversations
  3. Are referrable

Before beginning an online campaign, build a pipeline of people who know you. Warm campaigns outdo cold campaigns. A warm campaign reaches people you know. If your campaign or mailout or blog post is successful, then the people who already know & follow you, tell other people who they know, about you. In this way, you duplicate your base & add new friends, readers &  followers, who are referred by others.

Start your blog today. Share information and people will want to connect with you

by Cherie Eilertsen

Is ‘Short” in?

January 13, 2011

Short & punchy is better than long & tedious. Short is in. In a world of clutter, people don’t have much time to read:

  • long blog posts
  • long sms’s
  • long emails

Write short email’s & they will be read. My general rule for email is that, if an email can be viewed entirely in the recipient’s reading pane, it will be read.

As a product of my product, I shall keep this post short 🙂

by Cherie Eilertsen

Is conventional advertising losing Power?

January 11, 2011

As like minded people gather on social networks & share opinions & stories, so the power of conventional advertising will be diminished. Prior to making a substantial purchase, consumers are more likely to seek the opinion of a friend on facebook or at a dinner party, rather than to rely on the information provided by a conventional advert. The car you buy, the cell phone you upgrade to, the estate agency you use, is more likely to be prompted by the response of your friends, than the advert you read.

I see a tomorrow where your facebook post aks your friends what they think of a certain car/ how they would rate a Blackberry against an i-phone etc

Savvy brands will move to experiental marketing techniques, which:

  • delight consumers
  • trigger conversations
  • provide referrable service

Lets move our focus to meeting these criteria,

by Cherie Eilertsen

Go Direct in 2011

January 8, 2011

Take control of your business relationships in 2011. Talk directly to your channel. Select the medium which you are comfortable using:

  • Facebook,
  • Twitter
  • Email
  • Blog
  • Sms

Now follow a systematic relationship building program. Right up until his 7th Tour de France win, Lance Armstrong was at the mercy of unscrupulous journalists who spread malicious rumours about him. After discovering the power of Twitter, he took control of his own media campaign, invited his fans to follow him on Twitter, & began tweeting his fans frequently. His Twitter following grew quickly to 1,800,000 fans, & at the press of a button, Lance could “go direct”. The media didn’t stand a chance against the power of Lance’s own personal tweeting which could counter any unfounded rumour at the press of a button.

Lets go direct this year & build a base of followers.

by Cherie Eilertsen

Its time to DOWNLOAD

January 7, 2011

Information kept in your head stays right there… between your ears, & is no good to anyone except you. No matter which industry you are in, you have knowlege, trade secrets & know-how.

  • Are you an estate agent? How much do you know about real estate & the buying & selling of houses, which other people don’t know?
  • Are you an insurance broker? Share your inside information. Blog it for others to read & learn.
  • Are you in direct sales? Share your success stories & your war stories. Create a legacy today.

When you change industry or move on or retire, it is often lost. Download it now. Start today. Register a free blog with wordpress & Bob’s your uncle! Every couple of days, take time to download that info.

You may ask, why should I? Well, here are just a couple of reasons:

  1. The knowlege is preserved for ever
  2. It can be published later if you choose to publish in hard copy
  3. It becomes a record to refer back to
  4. It is your legacy to someone else, whose life is enriched by the information
  5. It is a wonderful value add to share years of wisdom, information & know-how, with others

Download today. Become a writer. Share what you know in a free & fun environment. Invite people to follow your blog. You’re gonna love it! 🙂

by Cherie Eilertsen

It’s time for a facelift – Change your business card

January 4, 2011

It’s 2011. Lets give our business cards a facelift. Generally, business cards are all made out of ticky tacky & they all look just the same. Your landline, postal address, email & fax are necessary, but boring. (blah blah). Why not add something like….

I blog at and can be found on Facebook, Twitter and Linked in.

by Cherie Eilertsen

Recession proof yourself in 2011

January 3, 2011

A wide, dependable downline has never been more important. Build a database of people with whom you connect online. Use every resource you have…

  1. Your cellphone
  2. Your email directory
  3. Your inbox
  4. Your friends
  5. Your social & sports clubs
  6. Your church or place of worship
  7. Your business associates
  8. Your old schoolmates
  9. Your ex colleagues

Position yourself as a “must read” by writing frequently, & adding consumate value. Don’t send junk mail. Don’t send fluffy stuff. Connect with this database using sms, email, Facebook, Twitter, Linked in etc

Now start a two way conversation with them, sharing your knowlege freely.

Take your expertise, & make it your genius.

(My next post, entitled DOWNLOAD, will explain this in more detail)

by Cherie Eilertsen

A New Year begets a New Direction

January 2, 2011

The journey ahead is different. The market place (as we knew it), has changed. Entire industries have collapsed. People (customers & consumers), have become budget driven, penny counting, spenders. Business is no longer “as usual,”  but rather, “unusual”Businesses which are future focussed therefore need to embrace a new gameplan.

A New Year serves many people as a springboard for change…. an opportunity to examine your industry & your opportunity (or lack thereof) & take a bold step in another direction.

If you are not achieving your objective… don’t change your objective, CHANGE YOUR STRATEGY!

  1. If your market has died, seek another one.
  2. If your traditional pipeline has dried up, build a new, cheaper  one… online!
  3. Learn the unimportance of paperwork & the power of peoplework!
  4. Embrace the option of rebuilding your business in a technologically enabled, free marketplace.
  5. Add value in a niche area.

Focus not on what you have, but rather on what you could have. Take an exciting journey out of a recession dominated past, into a recession proof future.

by Cherie Eilertsen

Don’t be an Ostrich in 2011

December 30, 2010

Online businesses will enjoy a catchment which offline businesses won’t match. Don’t be an ostrich in 2011. The internet is not going away. Twitter & Facebook are here to stay. Social media provide a fun way to grow your businesses. Embrace these free platforms & see them as a resource. Ostriches bury their heads in the sand. If you do that in 2011, you will be left behind. Local billboards, newspaper ads & other expensive, old fashioned brand tools make way for free, online tools which are quick to learn, menu driven & offer international 24 x 7 exposure. Lets invest the time required & redirect the future. Remember…

  1. A sure way to survive the recession, is to give yourself more chances to win.
  2. Invest a little time each day becoming adept at using tools like Facebook, Twitter & Blogs.
  3. The internet provides a worldwide catchment area at the press of a button.
  4. Become a blogger.

Enjoy the journey. Change direction. Tomorrow is different.

by Cherie Eilertsen

Understanding Colours for Business – part 3

December 15, 2010

To conclude this article, in part three we discuss the neutral colours, which can offer a profound effect on your design.

The colour black brings a very sophisticated look to a design, not to mention the powerful impact it creates with other colours. Add the warm colours from part 1 of this article (red, orange & yellow) and your design comes alive with power. One often associates dangerous creatures with a combination of these colours (bees, poisonous frogs, snakes etc.).

This neutral colour offers a fresh clean look to any online design and the use of open space is best created using white. Representing purity, white is by far the best background colour for bringing text to life on a website page.

This combination of black and white offers a very neutral tone to a design. It symbolizes maturity and portrays a sense of security and reliability, but can be a little on the boring side if used as a single colour.

The fascinating thing about brown is that it straddles between being a neutral colour & also being a warm colour. It represents the earth, showing absolute stability in any design you create. Brown has the ability to blend well with colours especially green, yellow, orange etc.
Now that we have covered some of the basic characteristics of the most popular colours, we can look at how they work together in your designs using different combinations.

Using single colours (monochromatic) and incorporating their unique values is the first step to creating a harmonious look and feel to your design. These single colours create individual tones that represent a specific mood, so choose your colour carefully if you plan to go with monochromatic colours.

Using a combination of colours that work well together like red, orange and yellow, but are not necessarily the same colour are referred to as analogous colours. Designers tent to lean towards analogous colours when designing a site as the combined colours tend to build positively upon the overall look they try to achieve. They select one colour that dominates the site and the other analogous colours fill in as accent colours.

Contrasting colours are also often used together as they are appealing together. With the use of a colour wheel, the colour directly opposite the colour you have chosen is the contrasting colour. Examples of this are yellow and purple, green and red or even blue and orange. Note that the eye struggles to focus on more than one contrasting colour at a time, so don’t use both colours too dominantly on a page.

Triadic colour schemes are created by combining three opposing colours together. Red, yellow and blue would be a good example of this using the “full strength” colours. Triadic colour schemes, as you can imagine, create a harmonious tone to your design because the colours seem to make sense.
If in doubt, refer to nature for perfect combinations of every colour you can imagine.

by Cherie Eilertsen