Archive for the ‘Uncategorized’ Category


August 30, 2012

There are two little boxes above your head as you go off to work each day. The first box is labelled “WHAT DO I COST?

The second is labelled :”WHAT VALUE DO I ADD?” You should always ensure that you cost less than the value you add, or conversely, that you add way more value than you cost!
When companies make retrenchment decisions, they weed out the people whose boxes are out of alignment.
In other words, the people who go first, are those who add less value than they cost.
Remember, that even if you are part of the Results Economy, & you only earn commission, you STILL come at a cost. You cost your portion of rent, your desk space, your phone usage etc.

Take care of your boxes!

How to Attract Clients

March 10, 2012

To attract clients, you need to know some key skills, including how to: 

Talk about what you do so that prospects see immediate value in your solutions. 

Get visible in your market so that prospective clients perceive you to be a credible expert. 

Educate the market about what you do in ways that has them calling you to learn more. That way, you don’t have to chase them; they come to you. 

– Use low-cost, high-impact ways to attract clients, including using online tactics and social media

Convert interested prospects into paying clients. 

Charge based on your value, so that you don’t fall into the trap of having “low pricing self- esteem” or getting paid hourly rates as a generic. 

 – Simple, but powerful advice. Try it! Don’t ask yourself whether you KNOW this, ask yourself whether you are DOING it. 

This platform gives you the strategies, tactics, and action plan that you need to fill your practice with clients. 

Until next time

Cherie Eilertsen

How to become the Trusted Advisor

February 10, 2012

Today, lets look at the importance of becoming a trusted advisor to your clients.  

Most people don’t want a salesperson.

This surprises many people – especially given that I train people around the world to be salespeople. But it is true, and the reason is that you want to position yourself more powerfully.

 Therefore,  engage in discussions with your clients about their most pressing issues, and position yourself as someone who can help to provide valuable solutions over the long term. Be there to help your clients succeed, both personally and professionally. Be objective,  have no hidden agenda, and  focus like a laser on providing value and support. When your clients know that, they will become willing to open up and share with you, challenges that they would not share with colleagues, teammates, board members, investors, or key employees. 

As a result, your clients stay with you for a long, long time. They set you up to provide solutions to others in their organizations. 

Because you know how to be a trusted advisor, you don’t need many clients to make a great living. 

Try it. 

This frees you up to go from being a solo professional to building a real business that is growing and generates wealth….which you will learn about as we continue these posts

Cherie Eilertsen

March roadshow dates

March 15, 2010

You & all your colleagues are invited to a free motivational, educational & inspirational morning with Cherie. Her brand new talk will change your mindset, change the way you do business, & equip you to earn unbelievable money.

Cherie will blow you away with 2010 red hot trends & the massive opportunities they bring for our industry. Get involved, Get informed & Get Rich.

So often agents approach Cherie after the talk regretting not having brought a friend or family member. Bring them! All are welcome. You cannot miss this event. It is the first of a fabulous three part series, in your city. Invitation below.

Please RSVP today to secure your seats on 011 467 8889 or 084 90 90 100 or

Free outrageous gift: Each delegate will receive a full deck of “Cherie Power Cards”.

Topic: $uperstar $uccess $trategies to earn “Fabulou$ Fortune$” (by harnessing Red Hot Trends for 2010)

(Free Power Morning  – Refreshments included)

CITY: Cape Town
DATE: Tue 16 March 2010
TIME: 09:30am to 12:30pm
VENUE: Meerendal Wine Estate

CITY: Pretoria
DATE: Wed 17 March 2010
TIME: 09:30am to 12:30pm
VENUE: Safari Lodge, Lynnwood Road

CITY: Durban
DATE: Thur 18 March 2010
TIME: 09:30am to 12:30pm
VENUE: Durban Country Club

CITY: Johannesburg
DATE: Fri 19 March 2010
TIME: 09:30am to 12:30pm
VENUE: Wanderers Main Club

CITY: Port Elizabeth
DATE: Wed 24 March 2010
TIME: 09:30am to 12:30pm
VENUE: BondChoice offices

CITY: Klerksdorp
DATE: Thur 25 March 2010
TIME: 09:30am to 12:30pm
VENUE: The White House (old name: Derust)

CITY: Vaal Triangle
DATE: Fri 26 March 2010
TIME: 09:30am to 12:30pm
VENUE: Vaal Technorama

Visit for directions to each venue.

RSVP: 011 467 8889 or 084 90 90 100 (office hours) or