April 30, 2012

Some members have had excellent results with this “Target Prospect” strategy.

Here is what they do: 

1. Choose about 100 prospects with whom you would love to work. (Adjust the number according to your capacity). 

2. Develop a series of personalised e-mail letters to reach these prospects. Each letter should demonstrate your value up front with facts and data that get attention – as well as information that your prospects will value. 

3. Send your e-mail letters to your target prospect list.

 4. Follow up with a phone call, or an sms, a facebook note, a tweet etc and perhaps even a visit to introduce yourself. 

5. Repeat. Don’t be a pest, but do continue to follow up with educational, valuable information. 

6. Over time, some of these prospects will want to meet with you. They will all know who you are. 

7. Replenish your list as prospects become clients, or as prospects tell you they are clearly not interested in what you have to offer. Always have 100 target prospects (or whatever number you choose, given your goals). 

8. Continue to get visible with your target market using the other two strategies described in the last 2 posts on this  facebook page. 

 If you want to learn more about these, & 100’s of other strategies & tactics, join our live SA program program in June 2012, conducted by Harvard MBA & business coach, author Andrew Neitlich (21 million copies sold) 

Cherie Eilertsen


April 1, 2012

Too many professionals mistakenly think that “everyone is a client.”

While that may be true, this mindset leads to superficial, generic, and expensive marketing. It is much more powerful to focus on a specific niche market.

That way, you can develop a targeted message that will really get your audience’s attention – and get them to spread the word about you.

Also, you can set yourself apart from other professionals who are “all things to all people.”

By choosing a specific niche, you can reach targeted prospects & decision makers.

Cherie Eilertsen

How to Attract Clients

March 10, 2012

To attract clients, you need to know some key skills, including how to: 

Talk about what you do so that prospects see immediate value in your solutions. 

Get visible in your market so that prospective clients perceive you to be a credible expert. 

Educate the market about what you do in ways that has them calling you to learn more. That way, you don’t have to chase them; they come to you. 

– Use low-cost, high-impact ways to attract clients, including using online tactics and social media

Convert interested prospects into paying clients. 

Charge based on your value, so that you don’t fall into the trap of having “low pricing self- esteem” or getting paid hourly rates as a generic. 

 – Simple, but powerful advice. Try it! Don’t ask yourself whether you KNOW this, ask yourself whether you are DOING it. 

This platform gives you the strategies, tactics, and action plan that you need to fill your practice with clients. 

Until next time

Cherie Eilertsen

How to become the Trusted Advisor

February 10, 2012

Today, lets look at the importance of becoming a trusted advisor to your clients.  

Most people don’t want a salesperson.

This surprises many people – especially given that I train people around the world to be salespeople. But it is true, and the reason is that you want to position yourself more powerfully.

 Therefore,  engage in discussions with your clients about their most pressing issues, and position yourself as someone who can help to provide valuable solutions over the long term. Be there to help your clients succeed, both personally and professionally. Be objective,  have no hidden agenda, and  focus like a laser on providing value and support. When your clients know that, they will become willing to open up and share with you, challenges that they would not share with colleagues, teammates, board members, investors, or key employees. 

As a result, your clients stay with you for a long, long time. They set you up to provide solutions to others in their organizations. 

Because you know how to be a trusted advisor, you don’t need many clients to make a great living. 

Try it. 

This frees you up to go from being a solo professional to building a real business that is growing and generates wealth….which you will learn about as we continue these posts

Cherie Eilertsen

How do you rate?

December 11, 2011

Today I just want to ask 3 simple questions. Don’t underestimate the power that lies within easy reach of the answers:

  1. What do you know something about? (In what area or market sector do you have a body of knowledge. What business area or hobby do you know well. Have you taken any courses, gained any experience or built up know-how in any particular area?)
  2. Are you blogging/facebooking/tweeting/emailing/sharing it? (your platform of choice does not matter. Your information does) 
  3. Who is following you, listening to you or reading what you are sharing? (track your followers. Give them what they want)

by Cherie Eilertsen

Is conventional advertising dead?

November 17, 2011

If not dead, it is dying. The audience has changed. Their likes, needs & wants have changed. Their attention span has changed.

For advertising to work, it needs to adapt to its changing market. The ads of yester year will no longer interest or captivate the target of tomorrow.

Ads today, need to speak directly to the interest of the reader. Social media allows advertisers to know their target. It facilitates & enables a transparancy which allows for direct, targeted, niche, specific advertising,  to particular segments.

Your ads are working, if they are talked about. They are working if they are watched or read by “choice“. They are working if they are passed on, & googled. They are really working if they go viral.

  • Rethink your advertising
  • Rethink your target
  • Rethink their interest in your product
  • Rethink your message
  • Rethink your delivery

by Cherie Eilertsen

What is “experience” marketing?

October 10, 2011

Experience marketing is when a product is presented or marketed in such a way, that it is an emotional, encompassing, involving & emotional experience.

Experience marketing involves the target market.  It includes the target market. It appeals to the senses in a way that is important to the audience, & not the just the marketer.

Experience marketing is an event. It is not just a product transaction. It goes beyond the transaction & enters a whole new realm. It sweeps up the target market & takes them on a journey. It is more like a story than an advert. It is more like the feature film than the ad break. It works!

When last did you lead your target maket through an experience?

by Cherie Eilertsen

Why is Connectivity important?

September 18, 2011

It is important to be connected. It is important to stay connected.

It is important to share your information & your stories with like minded people. We are seeing a shift in people dynamics, as people who may not even know each other, congregate into groupings, based on unseen threads which bind them together.

Who are you connected with?

by Cherie Eilertsen

Is Knowledge a currency?

September 16, 2011

Yes, it most certainly is! It is one of the most relevant currencies of our time.

  • What do you know?
  • Do you share it?
  • If not, how could you share it?
  • Do you have readers?
  • If not, how could you cultivate readers?
  • Do you write, blog, facebook, or tweet, your knowledge?
  • If not… start today!

by Cherie Eilertsen

What is meant by “people asset”?

August 27, 2011

What assets have you built in your business?

As the world collapsed around us, I believe that many companies re-assessed their assets & a new mindset emerged. Yesterday’s world counted “things” as assets. Today, more & more companies are looking at their people asset, & understanding the power that lies within.

Each customer, follower, fan, friend, client… is a blessing. Each one potentially links your business to their fans, friends, followers… Harvest the crop!

by Cherie Eilertsen