How do you downsize a business?

July 27, 2011

It’s time to simplify. Big is no longer impressive. In these recessionary times, survival is more important than many of the sacred cows of the past. Cutting overhead is the order of the day. Look at every spend in your business, & ask yourself if it is STILL necessary. It may have been important, or even crucial, two years ago, but is it necessary now? List your overheads & rethink them. It’s a whole new world out there, & it calls for a whole new game plan. Good luck!

by Cherie Eilertsen

What is Online marketing?

July 9, 2011

The power has moved from the portal, to the platform. There is greater leverage in providing a platform, than in providing a portal. The platform matches & dispatches clients, linking them for their mutual benefit, whereas the portal tries to hold them for its own benefit.
|So, who did you link up today, in the value chain which underpins your business?

by Cherie Eilertsen

What is a Centre of Influence?

June 30, 2011

Whether you call it your Centre of Influence or your Sphere of Influence doesn’t matter. It  is your database of friends, clients & customers. It is your network & your gold mine. It is made up of people who:
know
like &
trust you,
& therefore the people most likely to refer  & to support you.
Build a strong network & then, make the NET WORK!

  • Get permission
  • Add value
  • Ask for referrals
    then
  • Get permission
  • Add value
  • Ask for referrals
    then
  • Get permission
  • Add value
  • Ask for referrals

It is done consistently, repetitively, & systematically.

It WORKS!

by Cherie Eilertsen

How does Social Media help a business?

June 24, 2011

Last night, someone said to me “Its easy to ask someone to dance, but……. when the music starts, you have to start DANCING!!!”

Social media is like DANCING….
If you join Twitter, & invite people to follow you…. TWEET
If you join Facebook, & confirm friendship…..CHAT
If you register a Weblog…..BLOG

It’s just like dancing, the more you do it, the more you want to 🙂

by Cherie Eilertsen

What is a Power Networks?

June 21, 2011

Power Networkers reduce advertising costs

Power Networkers unlock unlimited opportunity

Power Networkers build their network person by person

Power Networkers enable CONNECTION

Power Networks are simple

Power Networkers understand Lifetime Customer Value

Power Networkers give freely

Power Networkers network ethically

Power Networkers connect frequently

by Cherie Eilertsen

Google Rules

June 16, 2011

The old economy was governed by pre-Google rules. The new economy is governed by post-Google rules.

  • Marketing is different.
  • Advertising is different.
  • Delighting customers is different.
  • Newspapers are yesterday.
  • Online marketing is tomorrow.
  • Networking is the new gameplan.
  • Pipelines are your business.
  • Portals give way to platforms.
  • Customers want to converse.

Are you ready for the ride?

by Cherie Eilertsen

Become a Master Networker

May 11, 2011

Networking is a daily activity. It is not a once off activity. It takes dedication, requires commitment & reaps repeat rewards. If you plant the seeds, the flowers come up! Simple truth of networking. Some tips to get started:

  • Identify your networks.
  • Target them.
  • Niche them into like minded groups.
  • Communicate with them.
  • Invite their friends to join.
  • Communicate with them.
  • Foster strategic alliances within the network.
  • Avoid “one size fits all” interaction.
  • K.I.T.     Keep In Touch

by Cherie Eilertsen

How are Networks changing business practice?

April 24, 2011

A real POWER networker accesses many different social networks to exercise maximum influence & power. We are all part of somebody’s network – like it or not!
So….

  1. Linkage is unavoidable
  2. Our information is collected every time we transact
  3. Connectivity creates opportunity
  4. Viral is the new X-factor
  5. Overnight success stories will become the norm
  6. Networks thrive in cyberspace
  7. Barriers give way to pathways

by Cherie Eilertsen

A surprising Power

April 2, 2011

Think of your current resources. How many of them translate into a network?

  • Your cell phone directory is a network.
  • Your Facebook friends are a network.
  • Your Twitter followers are a network.
  • Your Linked-in associates are a network.
  • Your email inbox is a network
  • Your past customers/clients are a network.
  • Your current customers/clients are a network.
  • Your alumni are a network.
  • Your sports club is a network.
  • etc etc etc

Work your net to see your net work!

by Cherie Eilertsen

Why must we Take less & Give more?

March 11, 2011

A tidal wave of value-add approaches as companies understand that they cannot expect opportunity without first adding VALUE.

This new mindset will see companies taking less profit as they shift their focus to adding more value.|
The customer rules.
The customer becomes a prized asset in the value chain

Exciting times lie ahead.

Review your value-add, reduce profiteering & double communication.

Now fasten your seatbelt & navigate a short term reduction in income, whilst you anticipate a long-term reward.

by Cherie Eilertsen