Posts Tagged ‘advertising’

Is conventional advertising dead?

November 17, 2011

If not dead, it is dying. The audience has changed. Their likes, needs & wants have changed. Their attention span has changed.

For advertising to work, it needs to adapt to its changing market. The ads of yester year will no longer interest or captivate the target of tomorrow.

Ads today, need to speak directly to the interest of the reader. Social media allows advertisers to know their target. It facilitates & enables a transparancy which allows for direct, targeted, niche, specific advertising,  to particular segments.

Your ads are working, if they are talked about. They are working if they are watched or read by “choice“. They are working if they are passed on, & googled. They are really working if they go viral.

  • Rethink your advertising
  • Rethink your target
  • Rethink their interest in your product
  • Rethink your message
  • Rethink your delivery

by Cherie Eilertsen

Google Rules

June 16, 2011

The old economy was governed by pre-Google rules. The new economy is governed by post-Google rules.

  • Marketing is different.
  • Advertising is different.
  • Delighting customers is different.
  • Newspapers are yesterday.
  • Online marketing is tomorrow.
  • Networking is the new gameplan.
  • Pipelines are your business.
  • Portals give way to platforms.
  • Customers want to converse.

Are you ready for the ride?

by Cherie Eilertsen