Posts Tagged ‘facebook’

How do you rate?

December 11, 2011

Today I just want to ask 3 simple questions. Don’t underestimate the power that lies within easy reach of the answers:

  1. What do you know something about? (In what area or market sector do you have a body of knowledge. What business area or hobby do you know well. Have you taken any courses, gained any experience or built up know-how in any particular area?)
  2. Are you blogging/facebooking/tweeting/emailing/sharing it? (your platform of choice does not matter. Your information does) 
  3. Who is following you, listening to you or reading what you are sharing? (track your followers. Give them what they want)

by Cherie Eilertsen

Is Knowledge a currency?

September 16, 2011

Yes, it most certainly is! It is one of the most relevant currencies of our time.

  • What do you know?
  • Do you share it?
  • If not, how could you share it?
  • Do you have readers?
  • If not, how could you cultivate readers?
  • Do you write, blog, facebook, or tweet, your knowledge?
  • If not… start today!

by Cherie Eilertsen

A surprising Power

April 2, 2011

Think of your current resources. How many of them translate into a network?

  • Your cell phone directory is a network.
  • Your Facebook friends are a network.
  • Your Twitter followers are a network.
  • Your Linked-in associates are a network.
  • Your email inbox is a network
  • Your past customers/clients are a network.
  • Your current customers/clients are a network.
  • Your alumni are a network.
  • Your sports club is a network.
  • etc etc etc

Work your net to see your net work!

by Cherie Eilertsen

Go Direct in 2011

January 8, 2011

Take control of your business relationships in 2011. Talk directly to your channel. Select the medium which you are comfortable using:

  • Facebook,
  • Twitter
  • Email
  • Blog
  • Sms

Now follow a systematic relationship building program. Right up until his 7th Tour de France win, Lance Armstrong was at the mercy of unscrupulous journalists who spread malicious rumours about him. After discovering the power of Twitter, he took control of his own media campaign, invited his fans to follow him on Twitter, & began tweeting his fans frequently. His Twitter following grew quickly to 1,800,000 fans, & at the press of a button, Lance could “go direct”. The media didn’t stand a chance against the power of Lance’s own personal tweeting which could counter any unfounded rumour at the press of a button.

Lets go direct this year & build a base of followers.

by Cherie Eilertsen

It’s time for a facelift – Change your business card

January 4, 2011

It’s 2011. Lets give our business cards a facelift. Generally, business cards are all made out of ticky tacky & they all look just the same. Your landline, postal address, email & fax are necessary, but boring. (blah blah). Why not add something like….

I blog at and can be found on Facebook, Twitter and Linked in.

by Cherie Eilertsen