Posts Tagged ‘marketing’

How to Attract Clients

March 10, 2012

To attract clients, you need to know some key skills, including how to: 

Talk about what you do so that prospects see immediate value in your solutions. 

Get visible in your market so that prospective clients perceive you to be a credible expert. 

Educate the market about what you do in ways that has them calling you to learn more. That way, you don’t have to chase them; they come to you. 

– Use low-cost, high-impact ways to attract clients, including using online tactics and social media

Convert interested prospects into paying clients. 

Charge based on your value, so that you don’t fall into the trap of having “low pricing self- esteem” or getting paid hourly rates as a generic. 

 – Simple, but powerful advice. Try it! Don’t ask yourself whether you KNOW this, ask yourself whether you are DOING it. 

This platform gives you the strategies, tactics, and action plan that you need to fill your practice with clients. 

Until next time

Cherie Eilertsen

How do you rate?

December 11, 2011

Today I just want to ask 3 simple questions. Don’t underestimate the power that lies within easy reach of the answers:

  1. What do you know something about? (In what area or market sector do you have a body of knowledge. What business area or hobby do you know well. Have you taken any courses, gained any experience or built up know-how in any particular area?)
  2. Are you blogging/facebooking/tweeting/emailing/sharing it? (your platform of choice does not matter. Your information does) 
  3. Who is following you, listening to you or reading what you are sharing? (track your followers. Give them what they want)

by Cherie Eilertsen

Google Rules

June 16, 2011

The old economy was governed by pre-Google rules. The new economy is governed by post-Google rules.

  • Marketing is different.
  • Advertising is different.
  • Delighting customers is different.
  • Newspapers are yesterday.
  • Online marketing is tomorrow.
  • Networking is the new gameplan.
  • Pipelines are your business.
  • Portals give way to platforms.
  • Customers want to converse.

Are you ready for the ride?

by Cherie Eilertsen