Posts Tagged ‘pipeline’

What is key in Online marketing?

January 22, 2011

The key to efffective online marketing is found in one simple word, “CONNECTIVITY” Successful online marketing campaigns are those which:

  1. Go viral
  2. Start conversations
  3. Are referrable

Before beginning an online campaign, build a pipeline of people who know you. Warm campaigns outdo cold campaigns. A warm campaign reaches people you know. If your campaign or mailout or blog post is successful, then the people who already know & follow you, tell other people who they know, about you. In this way, you duplicate your base & add new friends, readers &  followers, who are referred by others.

Start your blog today. Share information and people will want to connect with you

by Cherie Eilertsen