Posts Tagged ‘sales’

How do you rate?

December 11, 2011

Today I just want to ask 3 simple questions. Don’t underestimate the power that lies within easy reach of the answers:

  1. What do you know something about? (In what area or market sector do you have a body of knowledge. What business area or hobby do you know well. Have you taken any courses, gained any experience or built up know-how in any particular area?)
  2. Are you blogging/facebooking/tweeting/emailing/sharing it? (your platform of choice does not matter. Your information does) 
  3. Who is following you, listening to you or reading what you are sharing? (track your followers. Give them what they want)

by Cherie Eilertsen

Is conventional advertising dead?

November 17, 2011

If not dead, it is dying. The audience has changed. Their likes, needs & wants have changed. Their attention span has changed.

For advertising to work, it needs to adapt to its changing market. The ads of yester year will no longer interest or captivate the target of tomorrow.

Ads today, need to speak directly to the interest of the reader. Social media allows advertisers to know their target. It facilitates & enables a transparancy which allows for direct, targeted, niche, specific advertising,  to particular segments.

Your ads are working, if they are talked about. They are working if they are watched or read by “choice“. They are working if they are passed on, & googled. They are really working if they go viral.

  • Rethink your advertising
  • Rethink your target
  • Rethink their interest in your product
  • Rethink your message
  • Rethink your delivery

by Cherie Eilertsen