Posts Tagged ‘target market’

HOW TO DEVELOP A “TARGET PROSPECT” STRATEGY.

April 30, 2012

Some members have had excellent results with this “Target Prospect” strategy.

Here is what they do: 

1. Choose about 100 prospects with whom you would love to work. (Adjust the number according to your capacity). 

2. Develop a series of personalised e-mail letters to reach these prospects. Each letter should demonstrate your value up front with facts and data that get attention – as well as information that your prospects will value. 

3. Send your e-mail letters to your target prospect list.

 4. Follow up with a phone call, or an sms, a facebook note, a tweet etc and perhaps even a visit to introduce yourself. 

5. Repeat. Don’t be a pest, but do continue to follow up with educational, valuable information. 

6. Over time, some of these prospects will want to meet with you. They will all know who you are. 

7. Replenish your list as prospects become clients, or as prospects tell you they are clearly not interested in what you have to offer. Always have 100 target prospects (or whatever number you choose, given your goals). 

8. Continue to get visible with your target market using the other two strategies described in the last 2 posts on this  facebook page. 

 If you want to learn more about these, & 100’s of other strategies & tactics, join our live SA program program in June 2012, conducted by Harvard MBA & business coach, author Andrew Neitlich (21 million copies sold) 

Cherie Eilertsen

FOCUS ON SPECIFIC NICHE MARKET(s).

April 1, 2012

Too many professionals mistakenly think that “everyone is a client.”

While that may be true, this mindset leads to superficial, generic, and expensive marketing. It is much more powerful to focus on a specific niche market.

That way, you can develop a targeted message that will really get your audience’s attention – and get them to spread the word about you.

Also, you can set yourself apart from other professionals who are “all things to all people.”

By choosing a specific niche, you can reach targeted prospects & decision makers.

Cherie Eilertsen