Posts Tagged ‘website’

Pointers to build a dynamic property website

May 18, 2010

Now you may already have a comprehensive property website, which is doing the job for you and your team, but is it really driving traffic, developing a reputation and generating sales and results. The following suggestions are guidelines to fine-tuning your website to generate optimum results.

An Estate Agency website design should include the following:

Search box – A user can click on a drop down list of your area, select a price range, house type, number of bedrooms etc.

An advanced search facility – If a user does not get the desired result they are looking for, consider an advanced search facility. View Google’s version of this on the right hand side of their logo on their home page.

Keyword search – If your website is well populated with information, articles etc. You might want to include this facility to speed up the searching process of a user. Remember that they don’t want to read your entire website – they just want results and they want them fast.

Route finder – This is a detailed “line for line” explanation on how to find your offices

Map – This is a general map outlining the area, roads etc.

Newsletters – To build reputation, consider offering a regular newsletter on information in your area. Give them information which they can use or benefit from like the number of sales in your area, the average price and the number of sales your company made.

Mailing lists – Encourage readers to join your mailing list. This is called permission marketing as they want to be contacted by your company.

Survey – A great way to estimate readership is to offer a regular survey on your website. Once you have received the feedback remember to post in on your site for all to view.

Enquiry forms – This form feed will cost about R50 extra per month to have on your site, but is is well work it as people are able to enquire about a specific product. This encourages a two-way chat, which are the building blocks of sales.

Most recent listings – This facility on your website helps regular readers go straight to the new stuff on your site.

Previously sold properties – Build that reputation with a paper trail of your past successes.

Customer testimonials – This facility is not negotiable.

Property forum – Consider joining or starting your own property forum as you learn from the experts in real time. Google forums for more information on this communication tool.

Booking an appointment form – When you get appointments via this facility, you know that they are serious clients.

Bond/currency calculator – This tool helps keep reader on your site for longer and keeps them coming back to use the tool.

Saved property searches – In order to save your reader time, add this facility to your website to help them refer to what they have already viewed.

Ensure that your website has easy navigation as the reader will want to locate the property of their choice as quickly as is possible. Some facts and figures in the form of articles will convince a potential customer that the agency is knowledgeable in the property market.

Cherie Eilertsen

Choosing a website name & booking it

May 7, 2010

Once again we tap into the expertise of Marlene van der Colf of Anything Creative for advice on choosing a website name. Read on for valuable information…

Choosing a name for your website can sometimes be daunting, but if you keep these simple rules in mind the process will be an easy one.

Choose a name that matches your business name.  Sounds simple enough, but what if the name has already been taken.  Then choose something that clients will associate with your business names.  For example, if you have a business that sells shoes and the business name is called John Smith, but the website name www.johnsmith.co.za is already taken – try www.johnsmithshoes.co.za or www.js.co.za  The likely hood that both will be taken is slim.

Having said the above though, ensure that your website name is not too long.  So if for example John Smith sold only leather shoes, don’t register the name www.johnsmithleathershoes.co.za .  This calls for customers to make spelling mistakes.  Keep it as generic as possible.

If you find that the ‘co.za’ domain of your business name has already been registered and you would really like your website named after your business, think globally. Register a ‘.com’ or ‘.net’.  These are slightly more expensive to register, but will work well, especially if you do trade internationally.

Once you’ve chosen your name, you will need to book and host your website.  Anything Creative can assist you with both the booking and hosting of your website.

Article by: Marlene van der Colf of Anything Creative http://www.anythingcreative.co.za

Cherie Eilertsen

Website navigation – K.I.S.S.

April 26, 2010

When it comes to website navigation, the golden rule is to keep it simple – really simple. 

If a potential customer comes to your website you want them to be able to find the necessary information within 2 minutes.  They should be able to have access to the most important information first and the peripheral information can be further down a page or a sub-menu.

Another rule of thumb is to keep the navigation consistent throughout the pages.  The navigation should be repeated on all pages and there should be some indication (depressing of a button or a change of font of the button) as to which page the visitor is on.  A heading should also be shown under the navigation bar, indicating the page.

Article by: Marlene van der Colf of Anything Creative

Cherie Eilertsen